Playbook

I’ve been reading a number of business and marketing books lately and one similarity I’ve noticed, especially in the ones that go into technicalities, is the mention of setting up systems and procedures.

In my previous company, I was a huge proponent of that.

I used to ask myself:

If you weren’t around tomorrow, would your business still be running? Would it still be generating a revenue?

And I wanted the answer to both those questions to be YES.

However, where a manual might work better in a large organisation, smaller organisations might benefit from playbooks instead.

Like sports teams, startups have to be agile. While there are many variables that may not be possible to account for, there are things that are constant.

To come up with a good playbook, one has to understand the rules of the game. But you also have to know how to navigate within those rules to come out ahead.

The playbook spells out an ideal scenario but also makes room for circumstances. What play do you make when such and such a thing happens?

If this, then that. Else, this.

Humans are like computers. We have hardware and we have software. And like computers connected on the world wide web, we’re connected to the rest of the world.

If we want our hardware to run smoothly, we have to write proper algorithms for our software.

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