A while back, I wrote a post about SoundTrap, a company that Spotify had acquired. And it seems like Spotify is serious about their podcasting game.
They now have a dashboard for podcasters to view even more in-depth data on their listeners.
According to The Verge, the head of Spotify’s creator’s marketplace says that the idea is for Spotify for Podcasters to mirror Spotify for Artists.
In my brief experience with podcasting, I’ve mainly been able to see how many plays an episode gets. But beyond that, most of the data is qualitative.
Based on people who send me messages, I’m able to sort of gauge which episodes resonated.
For me, this has been enough.
But for serious podcasters who want to monetise, having more data means being able to create better proposals for advertisers.
Spotify for Podcasters allows a podcaster to learn more about listener demographics, what other kinds of things they’re listening to, where in an episode they drop off.
This sounds like something that would be attractive if I were to consider podcasting on a more serious basis.
As always, I’m excited about new developments in the podcasting world. But for now, I’m sticking to the text medium.
Writing is a never-ending learning experience.